Case Study | Transforming a Legacy Brand into a Modern Luxury Development Powerhouse

Client Industry: Luxury Real Estate Development

Services Provided: Brand Identity, Web Design, Social Media Management, Digital Strategy

Duration: 6 Months

Location: Confidential (Northeast U.S.)

The Challenge

A well-established, family-owned luxury real estate development firm had built a solid reputation through decades of successful urban projects. However, its brand identity, website, and digital presence hadn’t evolved with the market—and were now limiting its appeal to high-net-worth investors, younger buyers, and institutional partners.

The firm approached Xtrava with a clear mandate:

“Modernize our brand—without losing the heritage that made us who we are.”

The Goals

• Reposition the company as a forward-thinking, luxury-class development firm

• Design a sleek, modern website and lead-generating landing pages

• Launch strategic social media channels to showcase projects and attract new partnerships

• Increase inbound digital inquiries and investor engagement

• Translate digital momentum into real revenue growth

The Solution

Xtrava led a 360-degree digital transformation, anchored in strategic branding and elite execution.

Brand Identity Rebuild

• Developed a refined visual language: minimal, monochromatic palette with bold type and refined gold accents

• Updated the logo and mark to evoke strength, trust, and modern architecture

• Created full brand guidelines including logo use, fonts, iconography, and tone of voice

“The rebrand preserved the firm’s legacy while signaling a new era of premium design and innovation.”

Website & Landing Page Design

• Designed and developed a custom WordPress site focused on high-end visuals, mobile responsiveness, and SEO performance

• Built 3 custom landing pages for different audience segments:

  • Private investors

  • Municipal/strategic partnerships

  • Prospective tenants and brokers

• Included interactive maps, drone video embeds, and case study modules for each project

Bounce rate dropped by 41%, and average time on site increased by 2.3 minutes within 90 days.

Social Media Management & Content Production

• Launched and managed Instagram + LinkedIn accounts with a content system designed to:

  • Highlight architectural design and project milestones

  • Share thought leadership from firm partners

  • Recruit talent and build employer brand credibility

• Produced 30+ original photo and video assets including drone shots, render previews, and branded reels

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Within 4 months: Instagram follower count grew by 352% LinkedIn engagement doubled 9 inbound inquiries from brokers and collaborators

Digital Outreach & Engagement Strategy

• Implemented email marketing (branded newsletters, investor updates)

• Leveraged targeted LinkedIn ads to reach potential development partners and stakeholders

  
  

The Results

KPI	Before	After (6 months)	% Change
Website Inquiries	4/month	17/month	+325%
Avg. Site Time	0:52	3:16	+275%
Instagram Follower Growth	<500	2,200+	+340%
Inbound Broker Interest	2/Q	10/Q	+400%
Qualified Leads	5/Q	21/Q	+320%
Projected Annual Revenue Uplift	–	+9.2%	ROI in 3 months

Client Feedback

“Xtrava brought our brand into the modern era without losing who we are. We’ve received more qualified interest in the last three months than we did in all of last year.”— Managing Partner,

Final Takeaway

Xtrava's holistic digital transformation empowered this luxury development firm to speak the visual and strategic language of today’s investors and buyers—resulting in measurable growth, elevated brand presence, and sustainable momentum.

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